At one time or another we’ve all wanted to sample the newest ice cream flavor before we buy. Who can resist the little pink spoon from one nationwide chain. What is the little pink spoon in marketing terms? It’s the free sample served up as the smallest of tasty morsels. A cost-effective goodwill gesture. Just enough to give the customer a taste of the flavor and just enough to entice the customer to want more! It’s the enticement to make the purchase.
Which of the many small business marketing tools and tips do you use and where do you spend your money? The first thing to do is to put the wallet or checkbook back in the drawer and pick up a pen or open a blank document on your computer and name it “Hidden Marketing Asset Plan.You will create a strategy to build a marketing system that will create a dramatic increase in sales and profits – in less than one calendar quarter.
So for example if you are working on services related to window replacement, you should use such terms as part of your small business seo services efforts. Any additional services or points you would like to highlight can be included in the other pages of the site. What this does is highlight for search engines what service you offer. The more number of times the search engine sees it, the more chances you have of appearing in the first page of the search.
This is a good tool but there are many other tools that may efficiently find keywords. The keyword tool of Google will furnish words like ‘red leather sneakers’ or ‘where to buy leather shoes’ among other results. Going for mid range search words for instance 6,000 or 3,000 / a month is recommendable.
You can use this to reach a worldwide audience if that’s what your business requires. You can zero in on a more targeted market if you are doing small business internet marketing in a local market.
That being said, it doesn’t mean you will get on Google Maps just because you’d like to. In competitive marketplaces, you can be sure everybody wants to be there too. Even in non-competitive marketplaces, there’s no guarantee you’ll be listed. In fact, most companies make it onto Google Maps completely by fluke. They have no earthly idea of how they got there. Some have no idea of why their phones are ringing off the hook!
Now there is a second major key you really need to implement in order to succeed in ranking on Page 1 of Google. And many small businesses do this the wrong way, and unknowingly they sabotage all their small business internet marketing efforts. I discuss this 2nd key in more detail in my blog. Just click on the link in the resource box section below… see you there!